What a difference a year makes. In March 2019, Boeing was on top of the world, boasting an eight-year order backlog and a market capitalization of $240 billion. Today, it is at a structural disadvantage versus Airbus, with its share price diminished as it grapples with the worst crisis of the jetliner era. Some observers are beginning to doubt that it can hold up its end of the airliner production duopoly.
CEO Dave Calhoun is just 21 months from his mandated retirement age, and his honeymoon as a new leader is running out. Will he be a transitional leader, or take risks to reposition the company for long-term success? I believe he can be a transformational leader by pursuing a bold five-part strategy.