Boeing’s CFO said the company was open to changing the name of the 737MAX, the airplane that made news for two fatal crashes.
SALT LAKE CITY — Travelers may or may not know or care if they’re boarding a Boeing 737 Max, the aircraft that made headlines after two fatal crashes occurred within six months, killing 346 people.
But for those who worry, Greg Smith, the company’s chief financial officer, recently suggested a way to relieve their concern and restore their trust: drop the “Max” branding.
“We’re committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we’ll address that. If it doesn’t, we’ll address whatever is a high priority,” Smith told Bloomberg at the Paris Air Show.
The data is mixed on whether the public fears flying on the 737 Max. A recent study by the Atmosphere Research Group showed that 14 percent of Americans would be willing to get back on a 737 Max, while 65 percent aren’t sure if they would, even after a year of returned service, the Los Angeles Times reported.
However, 65 percent of participants in another survey by UBS, a financial services firm, said they don’t look at what kind of plane they are flying on, according to Market Watch.
But, as Kevin Michaels of the AeroDynamic Advisory pointed out to CNBC, “Usually the public doesn’t care what aircraft they’re on. Now they do.”