Jonas Murby is a Principal at AeroDynamic Advisory, a speciality consulting firm focused on the global aerospace and aviation industries. He has 17 years of experience, including more than 50 consulting engagements for leading aviation and aerospace companies across the globe. Previously, Jonas founded Merxcell, an boutique consultancy focusing on industrial marketing in the aerospace sector. Earlier, Jonas was a Principal with ICF (formerly AeroStrategy), in United States, where he assisted a global set of MROs, OEMs and investors with market analysis, market strategy, transaction support and customer satisfaction. Earlier, Jonas worked for six years at Scandinavian Airlines and ST Aerospace Solutions in Denmark, with market analysis, value proposition development, business development and negotiation of industrial partnerships. This included two years as a commercial liaison at EADS Sogerma in France. Jonas holds a Master of Science Mechanical Engineering from Chalmers University of Technology, with a specialization in Industrial Marketing and Logistics.